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About The Yellow River
We only did one take
investigates how we see ourselves and each other
A must have for any Steinmetz collector
George Lois: The Big Idea: On Creating the Big Idea Taylor Galloway About The Yellow RiverFirst edition of George Lois: The Big Idea: On Creating the Big Idea (2008). Medium format hardback in fine condition. Slight wear to outer book jacket. Please see photos for reference. About George Lois is advertising s most famous art director. He founded the creative revolution that spawned modern advertising, as his iconoclastic talent created icons dramatizing the problems, solutions, foibles, and promises of American life. Astute media critics